Ano
2020
Escola
EBAPE – Escola Brasileira de Administração Pública e de Empresas
Aluno-pesquisador
Bianca Otília Lorençoni
Orientador
Prof. Alvaro Bruno Cyrino
Localidade
Rio de Janeiro
Discussions about the influence of the characteristics of the sector and the resources of a company to obtain a competitive advantage are frequent. This work aims to present, in the light of Porter's Forces and the theory of resources, an analysis of Natura and O Boticario's strategies between 2005 and 2019 through extensive analysis of secondary data, from reports and news in respected media in the area of business.
Para ter acesso ao trabalho completo, envie um e-mail para: pibic@fgv.br