Aluno-pesquisador:
Maiara Rodrigues da Silva
Orientador:
- Professores Hélio Arthur Irigaray e Fabricio Stocker
Ano:
2023
Escola:
- EBAPE – Escola Brasileira de Administração Pública e de Empresas
The aim of this article was to analyze which actions from the ESG agenda (environmental, social and governance) are practiced by companies in the beauty industry. In order to do this, the Sustainability Reports of five national and multinational organizations were selected: Beiersdorf, Natura&Co, Grupo Boticário, Coty and Johnson & Johnson. Besides the reports, other information from the companies' websites, consumer feedback and actions they have already taken were also analyzed. From an in-depth analysis of all this information, it was possible to identify which of the ESG pillars currently receives the most investment from the organizations and what opportunities there are to advance the agenda of the other pillars.
