E-commerce: Regulation and new Business Models

The fast evolution of technologies has brought about significant changes in various sectors, particularly in e-commerce. This paper focuses on the technological impact on e-commerce and analyzes how companies are adapting to regulations regarding consumer rights, antitrust issues, and personal data protection. With the enactment of the General Data Protection Law (LGPD) in Brazil, understanding how courts are imposing sanctions in cases of non-compliance becomes crucial. The project also aims to establish criteria and risk indicators for e-commerce companies in Brazil, based on the analysis of judicial decisions.